New Direction Tackle (ND) specialises in connected carp hardware—most notably smart bite alarms (e.g., S9/S9 Pro/K9s) that you can control from your phone for volume, tone, sensitivity and night-light, plus a wrist-worn Smart Band that mirrors alerts with LEDs and vibration.

The ND ecosystem extends to bankside lighting and power: app-linkable bivvy lights and a power-integrated bivvy table, designed to keep alarms, lights and accessories working together via the ND app and “Smart Link” hub. ND also builds GPS/sonar-equipped bait boats with app integration and optional Autopilot for precise bait placement and auto-return—very carp-session friendly tech.