JRC is a UK carp brand (now part of Pure Fishing) with design and development based in Alnwick, Northumberland. The focus is practical, durable kit for session anglers, built to perform without fuss.

Core ranges cover shelters and sleep systems: Defender, Rova and Stealth bivvies for quick, reliable cover (with higher-spec Extreme TX options), plus Defender/Rova bedchairs and levelbeds engineered for comfort on long stays. The line is rounded out with matching bankside luggage and accessories, value-led, hard-wearing gear made for carp fishing.